Brand kit

The KYE Protocol™ visual identity

Logo, colours, typography and usage rules, for teams, partners and media. Trademarks: KYE™, KYE Protocol™ and Know Your Entity™.

KYE Protocol™ logo with the tagline
Standard logoThe monogram and the wordmark, with the taglineDownload PNG
KYE Protocol™ logo on a dark background
On dark backgroundsThe wordmark in white, the ™ and tagline in light violetDownload PNG
KYE Protocol™ lockup
LockupMonogram and wordmark on one line, no taglineDownload PNG
KYE Protocol™ lockup on dark
Lockup, on darkFor dark slides, video and social cardsDownload PNG
Compact lockup
Compact lockupFor navigation bars, product and documentationDownload PNG
The monogram on a tile
Monogram on a tileFor social avatars, profiles and listingsDownload PNG

The mark is the KYE™ monogram: the three letters K, Y and E on a rounded indigo-violet square, over the kit's rail and nodes (rail grey, then white). The rail stands for the governed path every action takes: identity, authority, evidence. The SVG masters are mark.svg and logo.svg.

White 60%Ink 22%Violet 13%

Click a colour to copy its code. White text on the indigo-violet reads at 6.2:1. Decision colours carry meaning only: allow #047857, require approval #B45309, deny #B91C1C, information #4338CA.

Display heading · Inter ExtraBold

Before your AI agent acts, prove it was allowed.

Section heading · Inter SemiBold

Identity, on-behalf-of, authority, scope, state, audit.

Body · Inter Regular

Every decision seals into a hash-chained Evidence Pack™ your auditor can verify offline.

Tagline · Inter Medium, muted

Agentic Governance™ with Authority Finality™.

Code · JetBrains Mono

POST /api/v1/runtime/evaluate { "decision": "allow" }

Inter for headings, text and numbers, JetBrains Mono for code; both under the SIL Open Font License and self-hosted. No decorative faces, no gradients inside letters.

App icon
App iconThe KYE™ monogram in its rail-and-node frameDownload PNG
Maskable icon
Maskable iconFull-bleed, the monogram inside the safe zoneDownload PNG
FaviconA drawing for each size: 64 and up, 32 to 48, and a 16-pixel K-Y-EDownload PNG
Logo clear space2X2X2X2X

The base unit X is the diameter of one rail node. Keep at least 2X clear on all four sides: no text, image, border or interface element inside that area.

  • 160 pxMinimum width of the lockup (digital)
  • 32 pxMinimum size of the full monogram
  • 16 pxThe pixel drawing, below 28 px
  • 30 mmMinimum width of the lockup in print
Correct use
Recolouring the mark
Stretching or changing the proportions
Shadows or glow
Do
  • Write the name as KYE Protocol™, and the short form as KYE™.
  • Keep the rail and its nodes as part of the mark.
  • Keep the logo flat, with no effects.
  • Respect the clear space and minimum sizes.
  • Use the 16-pixel drawing for favicons.
Don't
  • Use the letter K alone as the mark.
  • Add nodes to the rail or change its colours.
  • Put gradients, shadows or glow on the logo.
  • Use robot, sparkle or brain imagery next to it.
  • Imply that a customer, regulator or certifier endorses the brand.

Notifications look the same in every product: a round node in the status colour, a short title, a one-sentence message, at most two actions and a time rail at the bottom. Hover to pause the timer; on a phone, swipe it away.

KYEProtocolNotify.show({
  type: "warning",
  title: "Approval required",
  message: "credit-07 asks to approve a £31,000 credit line (demo).",
  actions: [{ label: "Review", onClick: openApproval }]
});